SEO services that bring you customers, not just clicks
We fix what is holding the site back, build the pages and content that earn rankings, and report on enquiries rather than impressions. A named specialist runs your account, month to month, with no long contract.
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Keywords chosen for buyers We target the terms that end in a call, a quote or a sale, not vanity traffic.
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Built for AI search too Answer first content and entity schema, so you can be cited in AI Overviews and chat answers.
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Proof, not promises Real Search Console numbers from sites we run, including the ones still climbing.
Get your free SEO audit
Send your URL. A specialist reviews it by hand and sends a written breakdown within 48 hours.
Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
Where most sites lose organic revenue
If one of these describes your site, the fix usually starts with an audit, not more content.
What our SEO services include
Every part of SEO under one team, prioritised by what will move revenue first. Each one has its own page if you want the detail.
Technical SEO
Crawling, indexing, speed, Core Web Vitals, schema and crawl budget control, including WooCommerce filter and tag archives.
Local SEO
Google Business Profile, map pack, citations and location pages for businesses that serve a city or a region.
Ecommerce SEO
Category and product keyword mapping, product schema and faceted navigation control for online stores.
On page and content
Service pages, category pages and supporting articles written for search intent and edited by a human.
Link building
Relevant links earned through outreach and digital PR. No link farms, no private networks.
Keyword research and strategy
One primary keyword per URL, mapped so your own pages never compete with each other.
SEO audits
A written audit with every issue, its fix and the order we would work in. Yours to keep either way.
AEO for AI search
Answer first content, FAQ blocks and entity schema so your brand can be cited in AI Overviews, ChatGPT and Perplexity.
Not sure what is holding your rankings back?
Send your URL. You get a written list of the issues, the fix for each one and the order we would tackle them in.
How our SEO process works
Architecture before content, and tracking before anything. You always know what we are doing and why.
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1
Audit
Technical health, content gaps, competitors, backlinks and tracking, written up as a prioritised report.
Week 1 -
2
Architecture and keyword map
Topic silos, hub pages and one target keyword per URL, so authority builds in the right places.
Week 2 -
3
Build and publish
Technical fixes first, then pages and content in planned batches, finishing one topic before starting the next.
Month 1 onward -
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Report and compound
Search Console, GA4 and conversion data every week, tied to enquiries and revenue rather than rank tracking alone.
Ongoing
Your first 90 days of SEO, realistically
SEO compounds. These are the milestones we plan for, not promises of page one next week.
Foundation
- Full technical and content audit
- Keyword map and site architecture
- Crawling, indexing and speed fixes
- GA4, Search Console and conversion tracking
Coverage
- Priority service and category pages optimised
- First content batch published
- Internal links into money pages
- Outreach and link building starts
Momentum
- Next topic silo published
- Schema and AEO on key pages
- Pages near page one pushed harder
- First revenue focused report
A real SEO result, start to finish
Search Console numbers from a veterans claims site in a YMYL niche, and what they actually mean.
Veterans Claims Website: 14x Daily Organic Clicks in 90 Days
9.73K clicks and 914K impressions in Google Search Console across 90 days, at an average position of 9.4. On 2 September the site recorded 283 clicks and 20,936 impressions in a single day, against roughly 20 clicks a day at the start. That is close to a 14x increase in daily organic traffic, and the curve was still climbing at the end of the window.
- Architecture before content.
- Complete coverage, one silo at a time.
- E-E-A-T built into the templates.
More SEO case studies
WooCommerce Online Store
Ecommerce SEO, indexing control and content funnels
Health & Wellness Brand
Topical authority, E-E-A-T and AEO in a YMYL nicheYour SEO lead, not an account manager
Bint E Hafsa
Hafsa runs SEO and WordPress work at HAxel Digital. She handles technical SEO, site speed and structure, on page optimisation and local SEO, and she builds the WordPress side herself, so fixes ship without waiting on a separate developer. Her recent work includes the silo architecture behind a veterans claims site that reached 283 clicks a day, and the indexing cleanup on a WooCommerce store that went from no search traffic to steady organic revenue.
Organic traffic compounds. Ad traffic stops when the budget does.
Every page we build keeps earning after the work is done. These numbers come from sites in our portfolio.
How we do SEO differently
How much do SEO services cost?
We do not sell fixed packages, because a local contractor and a store with 5,000 products need very different work. Published guidance puts retained SEO at roughly $2,000 to $6,000 a month for local campaigns and $5,000 to $15,000 for national ones. We are a small senior team, so our pricing sits below that range for comparable work. These four things set your number.
What you can count on
Your proposal lists exact pricing and scope in writing before you commit. We work month to month with no lock in, everything we build stays in your name, and if we do not think SEO will pay back for your business, we will tell you instead of taking the work.
Want your site to be our next case study?
Free written audit and a 90 day plan within 48 hours. No sales call needed.
What SEO services include in 2026
SEO used to mean keywords and backlinks. Today a site has to be technically clean, structured around topics rather than single terms, trusted enough to rank in sensitive niches, and clear enough for AI answer engines to quote. Our SEO services cover all four layers: technical SEO, content and site architecture, authority building, and AEO for AI search. Local businesses also get local SEO work on Google Business Profile and citations, and online stores get ecommerce SEO for categories, products and faceted navigation.
Every engagement starts with an SEO audit, because the fastest wins are almost always fixes rather than new pages. Once the foundation holds, content and links compound on top of it.
How we choose keywords that lead to revenue
Search volume on its own is a poor way to pick targets. We group keywords by intent: people comparing options, people ready to hire or buy, and people researching a problem. Service and category pages target buying intent. Supporting articles answer the research questions and link into those pages, so traffic has a path to an enquiry.
Every URL gets one primary keyword, which stops your own pages competing with each other. Keyword cannibalisation is one of the most common problems we find in an audit, and it usually explains why a site with plenty of content still ranks below thinner competitors.
Architecture before content
The biggest gains we see come from structure, not volume. On a veterans claims website, we mapped every topic into silos with hub pages before publishing anything new, then finished one silo completely before starting the next. Daily organic clicks grew about 14x in 90 days. On a WooCommerce store, controlling which filter, tag and pagination URLs Google could index freed crawl budget for the pages that actually sell.
E-E-A-T and YMYL niches
Health, finance, legal and benefits content sits under Google’s Your Money or Your Life standard, where trust signals decide who ranks. We build author attribution, sourcing to official material and review information into page templates from the start. Our health and wellness case study shows both sides honestly: 2.41M impressions in six months, and an average position that still has room to climb.
SEO for AI Overviews and answer engines
More searches now end in an AI generated answer. Pages that state a clear answer early, use FAQ sections, and carry entity level schema are easier for those systems to understand and cite. Answer Engine Optimisation does not replace traditional SEO. It works on top of a site that already ranks and is already trusted, which is why we treat it as a layer rather than a separate service.
Who we do this for
Most of our SEO work is for service businesses and online stores. Home services in particular, where the map pack decides who gets the call: plumbers, HVAC companies, electricians and contractors. If your industry is not listed, the approach is the same, only the language and the buying journey change.
How long SEO takes and how we report it
Most sites see measurable movement in three to six months, and results compound from there. We report weekly on Search Console clicks and impressions, ranking movement on the keywords that matter, and the enquiries or sales organic search produced. If a number is going the wrong way, it appears in the report with an explanation rather than being quietly dropped.
How to judge an SEO agency before you hire one
- Ask for real Search Console screenshots, not rank tracker charts
- Ask what they will fix in the first 30 days and why those things first
- Be wary of guaranteed rankings or fixed monthly link counts
- Check that reporting connects SEO to enquiries and revenue
- Make sure you can leave without a long contract, and that everything stays in your name
Most sites see measurable movement in three to six months. On our veterans claims project, daily clicks rose about 14x within 90 days, but that followed careful architecture work in a niche with clear search demand. Competitive markets and sites with technical debt take longer.
No. Nobody controls Google, and any agency guaranteeing rankings is guessing or taking risks with your domain. We commit to a clear plan, the work being done every month, and honest reporting on what it produces.
Technical SEO, keyword research and mapping, on page optimisation, content, link building, local SEO where it applies, and AEO so your pages can be cited in AI answers. The exact mix depends on what your audit shows.
Yes, both have their own pages. Local SEO covers Google Business Profile, map pack, citations and city pages. Ecommerce SEO covers category and product keyword mapping, product schema and indexing control for filters and tags.
Answer Engine Optimisation structures your content so AI tools like Google AI Overviews, ChatGPT and Perplexity can understand and cite it. It relies on clear answers, FAQ sections and schema, and it supports normal SEO rather than replacing it.
It depends on your competition, the state of your site and how much content you need. Your written proposal gives an exact monthly price and scope before you commit, and there is no long contract.
No. Everything runs month to month. If the work stops paying back, you can stop, and the site, the content and every account stay in your name.
Built around your industry
The playbook changes depending on who your customers are. Pick yours.
See exactly what is holding your rankings back
Send your URL and a specialist reviews your site by hand. You get a written audit within 48 hours. No call required and no obligation.
- The technical issues costing you rankings, with the fix for each
- The keywords worth chasing and the pages that should target them
- A prioritised 90 day plan you can keep even if you never hire us
What happens next
- 1You send the form. It takes about 30 seconds.
- 2We review your site, content, backlinks and competitors.
- 3Your written audit and plan arrives by email.
Get your free SEO audit
Reviewed by hand, delivered within 48 hours.
Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
