Link building you can actually see
Every placement reported with the site, the page, the traffic and the reason it was worth having. Relevance and real audiences, not a monthly quota of whatever was cheapest that week.
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Relevance over metrics A link from a site your buyers read beats a higher score from a site nobody visits.
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Manual outreach only No private networks, no link farms, nothing that puts your domain at risk.
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Reported link by link The URL, the page it points to, the anchor and the metrics, every month.
Get a free backlink review
Send your site. We will review your profile and your competitors and reply within 48 hours.
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How link budgets get wasted
Three patterns, and all three are common enough to be worth naming.
What the work involves
Earned placements, with the research and content that make them possible.
Manual outreach
Real people contacted about a genuine reason to link, with your content as the reason.
Linkable content
Data, tools and guides worth citing, because outreach without a reason fails.
Digital PR
Stories and original data pitched to journalists and industry publications.
Competitor gap analysis
Sites linking to your competitors and not to you, prioritised by relevance.
Backlink audit
What you already have, what is toxic, and whether anything needs disavowing.
Internal linking
The free half of link building, and the half most sites never optimise.
Want to see who links to your competitors?
Send your site and two competitors. You get the gap analysis free, within 48 hours.
How placements are earned
Slower than buying, and it is the difference between an asset and a liability.
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1
Audit and targets
Your current profile, your competitors, and a prospect list built on relevance.
Week 1 -
2
Assets
The content worth linking to, written or identified from what you already have.
Weeks 2 to 3 -
3
Outreach
Personal contact with a real reason. Most will say no, which is how it should work.
Ongoing -
4
Report
Every placement listed with its URL, metrics and target page, monthly.
Monthly
What to expect month to month
Link building is slow, and anyone promising otherwise is buying rather than earning.
Foundation
- Backlink audit
- Competitor gap analysis
- Prospect list
- Linkable asset agreed
Outreach
- Campaigns running
- First placements landing
- Internal linking improved
Compound
- Steady placements
- Digital PR pitches
- Quarterly review of what is working
Client work this supports
WooCommerce Online Store
Ecommerce SEO, indexing control and content funnels
Health & Wellness Brand
Topical authority, E-E-A-T and AEO in a YMYL nicheWho runs the outreach
Maryam Siddiqui
Maryam runs outreach and the content behind it. Link building is a content and relationships job before it is an SEO job, which is why it sits with the person who produces the assets rather than with a tool.
What the market actually charges
Published 2026 benchmarks, so you can judge any quote including ours.
Earned vs bought
What link building costs
Published guidance puts quality placements at roughly $100 to $600 each, with guest posts averaging around $295 direct and $461 through a vendor. Retainers commonly run from about $1,000 a month upward. These factors decide where you sit.
What you can count on
Every placement is reported with its URL and metrics, so you can check what you paid for. We do not use private networks or paid link schemes, because the cost of that shows up later on your domain rather than on the invoice.
Want links that hold up?
Free backlink review and competitor gap analysis within 48 hours.
What makes a link worth having
Relevance first: a link from a site your buyers actually read carries more weight and more referral value than a higher scoring site with no audience. Then placement: a link inside the body of a relevant article beats one in a footer or an author box. Then the page it points at, which should usually be a page that can convert, not always the homepage.
Why the cheap packages are expensive
Placements at a few dollars each come from networks built for exactly that. The sites have no organic traffic, the same outbound pattern repeats across thousands of pages, and the footprint is trivial to detect. Cleaning up afterwards takes an audit, a disavow and often months of lost ground, which is a strange way to save money.
The prices the market actually pays
Published 2026 benchmarks put quality placements at roughly $100 to $600 each depending on the site, with guest posts averaging around $295 when arranged directly and around $461 through a vendor. Premium editorial features in recognised publications run into the thousands. Retainer campaigns commonly start around $1,000 a month and rise with volume and market difficulty. If a quote is far below that, the question to ask is where the links are coming from.
Digital PR, and when it is worth it
Original data earns links that outreach alone cannot. A small study, a survey of your own customers or an analysis of public data gives journalists a reason to cite you, and those citations are the links competitors cannot copy. It is more work per campaign and it is the only reliable way to earn placements on sites that do not accept guest posts at all.
The half of link building that is free
Internal links. You control every one of them, they pass authority to the pages you choose, and most sites never plan them. Before spending on outreach, it is worth making sure the authority you already have is pointing at the pages that make money, which is part of the technical work we do first.
There is no number. What matters is closing the gap between your profile and the sites currently ranking for your target terms, which the competitor analysis shows specifically.
No. Paid link schemes are against Google guidelines and the risk lands on your domain, not ours. We earn placements through outreach and digital PR.
Usually weeks to a few months after placement, and the effect compounds. A single link rarely moves anything; a consistent profile does.
Placements at a few dollars each come from sites built to sell links. They have no readers, the footprint is obvious, and the cost of cleaning up afterwards exceeds what you saved.
Yes, arguably more. AI answers lean on sources that are already trusted and cited elsewhere, and links are still the main way that trust is expressed. See <a href="/seo/ai-seo/">AI SEO</a>.
Yes. We audit what is there, identify genuinely harmful patterns, and disavow only where it is warranted, because disavowing too widely does its own damage.
See who links to your competitors
Send your site and two competitors. We will run the gap analysis and reply within 48 hours.
- The sites linking to them and not to you
- Anything in your current profile worth worrying about
- A realistic view of what closing the gap involves
What happens next
- 1You send the form with two competitors.
- 2We analyse both profiles against yours.
- 3Your gap analysis arrives by email.
Get your free backlink review
Analysed by hand, delivered within 48 hours.
Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
