Google Ads management that pays for itself
We rebuild campaigns around buyer intent, cut the search terms that waste budget, and set up tracking that shows which spend produced a customer. A senior media buyer runs your account, month to month.
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Spend on buyers, not browsers Keywords narrowed to people ready to call, book or buy.
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Waste cut every week Search terms reviewed continuously, with negatives added as waste appears.
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Tracking you can trust Calls, forms, purchases and values measured properly, so budget follows data.
Get your free Google Ads audit
Tell us about your account. We show you where the budget is leaking, in writing, within 48 hours.
Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
Where Google Ads budgets leak
Most accounts we audit lose money in the same three places.
What our Google Ads management includes
Everything needed to turn ad spend into measurable leads and revenue.
Account audit and restructure
Campaign structure, match types, bidding and budgets rebuilt around your conversion goals.
Intent keyword research
Terms mapped to service and buying intent, with negative keyword lists built from day one.
Ad copy and testing
Ads written to match the search and the landing page, tested in variations until the winner is clear.
Conversion tracking
Calls, forms, purchases and conversion values tracked properly in Google Ads and GA4.
Local service campaigns
Service radius targeting, call assets and ad scheduling for businesses that serve an area.
Shopping and Performance Max
Product feed optimisation and campaign setup for ecommerce stores.
Spending on Google Ads without seeing customers?
Send us your account. We will show you where the spend is leaking before you commit to anything.
How we manage your account
Fix the tracking and the waste first, then scale what works.
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1
Audit
Search terms, structure, tracking, bidding and landing pages reviewed, with every leak listed in writing.
Week 1 -
2
Rebuild
Campaigns restructured around intent, negatives added and tracking fixed before budget scales.
Weeks 1 to 2 -
3
Optimise
Search terms reviewed continuously, ads tested and budget moved toward converting terms and times.
Ongoing -
4
Report and scale
Cost per lead, cost per sale and ROAS every week, with budget increased only where it is profitable.
Ongoing
Your first 90 days on Google Ads
Paid search moves faster than SEO, but the first month is about clean data.
Clean up
- Full account audit
- Conversion tracking fixed
- Negative keyword lists built
- Campaigns restructured by intent
Optimise
- Ad copy variations tested
- Bids and schedules tuned
- Landing page recommendations
- Budget moved to converting terms
Scale
- More budget on profitable campaigns
- New keyword groups tested
- Remarketing where it fits
- ROAS and CPA reporting
A real Google Ads result, start to finish
How a B2B industrial supplier turned $1,510 of spend into $13,500 in 30 days.
Industrial Supplier Google Ads: 896% ROAS in 30 Days
$13,500 in conversion value from $1,510 in ad spend over 30 days, an 896% return on ad spend at a 17.91% conversion rate.
- Campaigns were rebuilt around conversion goals rather than traffic, so bidding optimised for revenue instead of clicks.
- Keywords were narrowed to commercial intent terms and low performing traffic sources were cut rather than left to run.
- Budget moved toward profitable segments and away from the rest, with the search terms report reviewed daily rather than monthly.
More Google Ads results
Residential HVAC Company
Local Google Ads tightened to service intent
Client Services Business
Intent focused rebuild of a small accountYour media buyer, not an account manager
Bilal Tariq
Bilal leads paid media at HAxel Digital. He sets up and scales Google Ads campaigns, builds conversion tracking and manages budgets across local service, ecommerce and B2B accounts. His recent accounts include an industrial supplier at 896% ROAS, an HVAC company converting at $65 per lead, and a small budget account that produced 20 conversions from $50 of spend.
Judge ads on revenue, not on clicks
Numbers from Google Ads accounts in our portfolio.
How we run Google Ads differently
How much does Google Ads management cost?
Our fee is separate from your ad spend, which you pay to Google directly. These factors shape the management fee.
What you can count on
Your proposal lists the exact management fee and scope in writing. Campaigns run in your own Google Ads account, you keep all the data, and you can cancel any month.
Want ads that pay for themselves?
Free written account audit within 48 hours. No sales call needed.
What Google Ads management includes
Good Google Ads management is mostly unglamorous, repeated work: reading the search terms report, adding negative keywords, testing ad copy, checking that conversions are recorded correctly, and moving budget toward what makes money. Our Google Ads management services cover account audits and restructures, intent keyword research, ad copy and extensions, conversion tracking in Google Ads and GA4, local service campaigns, and Shopping or Performance Max for ecommerce.
Why search intent beats search volume
The fastest way to waste a PPC budget is to buy clicks from people who are still researching. We narrow keywords to searches that signal a decision, such as repair, installation, quote and near me searches for local services, and commercial terms for B2B. On a small budget account that focus produced a 21.98% conversion rate. On an industrial supplier account, bidding for revenue rather than clicks returned 896% ROAS in 30 days.
Conversion tracking comes before scaling
Smart bidding is only as smart as the data it receives. Before we scale any budget we confirm that calls, form fills and purchases are tracked once each, with sensible conversion values, and that GA4 and Google Ads agree closely enough to trust. Accounts with double counted or missing conversions almost always overspend on the wrong campaigns, because the algorithm is optimising toward a number that is not real.
Negative keywords and wasted spend
Every account leaks. Job seekers, students, DIY searches, free tools and competitor brand terms all show up in the search terms report, and every one of them costs money. We review search terms continuously and add negatives as waste appears, rather than doing a cleanup once a quarter when the budget has already gone.
Google Ads for local service businesses
Local accounts win on tight targeting. Restricting ads to the real service radius, scheduling around the hours when calls convert, and filtering out research traffic can change the economics completely. For an HVAC company, that approach delivered conversions at $65 each, a number that pays back with a single repair job.
Shopping and Performance Max for ecommerce
For online stores, the product feed does most of the work. Clean titles, correct product types, accurate availability and good images decide which searches you show up for. We structure Shopping and Performance Max campaigns around margin and product performance rather than lumping the whole catalogue into one campaign, and we keep brand traffic separate so reported returns stay honest.
Google Ads or SEO, and when to run both
Paid search buys immediate visibility and stops when the budget stops. SEO compounds but takes months. Most businesses we work with use ads to generate leads while SEO builds, then keep ads on the highest intent terms once organic rankings arrive. Running both also gives you keyword conversion data from ads that makes SEO targeting far more accurate.
How to choose a Google Ads agency
- Make sure campaigns run in a Google Ads account you own
- Ask how often they review the search terms report
- Agree the metric they will be judged on: cost per lead, cost per sale or ROAS
- Be wary of management fees that rise automatically with ad spend
- Ask for real account screenshots, not just percentages on a slide
How much does Google Ads management cost?
Most agencies charge either a flat monthly fee or a percentage of ad spend, commonly 10% to 20%. Percentage pricing quietly rewards an agency for spending more of your money, which is why our fee is flat and set against the campaigns and tracking work the account actually needs. Your ad budget is paid directly to Google from your own account.
Who Google Ads works best for
Paid search fits businesses with existing search demand and enough margin per customer to absorb a cost per lead. Local service businesses, B2B suppliers and ecommerce stores with healthy average order values all qualify. If nobody searches for your category yet, paid social or social media marketing will usually reach buyers earlier than search can.
It depends on your cost per click and how many leads you need. For most local service businesses, a budget that produces at least 20 to 30 conversions a month gives enough data to optimise. Your written proposal recommends a starting budget.
Traffic starts the day campaigns go live, but useful optimisation needs a few weeks of conversion data. Most accounts become noticeably more efficient within the first 30 to 60 days.
It depends on what a customer is worth to you. For our HVAC client, $65 per conversion was highly profitable, because one repair covers several leads and one installation covers a month of spend.
Yes. One account produced 20 conversions from $50.11 of spend in a week by focusing on intent keywords and negatives. Smaller budgets need tighter targeting, not less attention.
Yes. Campaigns run in your own account, you pay Google directly, and you keep all data and history if you ever stop working with us.
Yes. We manage Search, Shopping, Performance Max and remarketing, and choose campaign types based on your goals and tracking quality rather than defaults.
Find out where your ad budget is leaking
Tell us about your account and a media buyer reviews it personally. Written audit within 48 hours, no call required.
- The search terms and campaigns wasting your budget
- Tracking gaps that hide what is really converting
- A 90 day plan to lower your cost per lead
What happens next
- 1You send the form. It takes about 30 seconds.
- 2We review your campaigns, search terms and tracking.
- 3Your written audit and plan arrives by email.
Get your free Google Ads audit
Reviewed by a media buyer, delivered within 48 hours.
Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
