A small senior team that would rather
show you the numbers
We build websites, rankings and ad accounts for businesses in the US, the UK, Germany and Australia. Four specialists, no account managers in between, and reporting that ties back to enquiries and sales rather than impressions.
for growing businesses
We started on the delivery side, not the sales side
HAxel Digital did not begin as an agency pitch. It began with client work: WordPress builds that had to be fast, stores that had to stay accurate, and search visibility that had to turn into enquiries. The sales deck came years after the delivery did.
That order shaped everything. We scope in writing before we start, we say no to work we cannot move the needle on, and we would rather send a free audit that tells someone they do not need us yet than sign a retainer that quietly fails for six months.
Today we run SEO, WordPress development, Google Ads, Meta Ads, social and automation for clients across four countries, from local service businesses to German ecommerce stores to a legal services platform selling in six markets.
- 2021First client workWordPress builds and WooCommerce stores, mostly for European clients.
- 2023SEO becomes the coreTechnical work and silo architecture start driving the results the builds were missing.
- 2024Paid media addedGoogle and Meta accounts, so clients are not waiting on organic alone.
- 2026Six services, one teamAutomation and consulting join, because leads were arriving faster than clients could handle them.
Our best results, with the accounts behind them
Not averages across every client. These are specific results from specific projects, and each one has a case study you can read.
Every figure above comes from the client’s own Search Console, Ads Manager or operations data.
No long contracts · Cancel any month
Four people, and you work with all of them directly
There is no layer between you and the person doing the work. The specialist on your first email is the one in your account.
Scopes every engagement and sets the direction for each account. Also designs the automation work that connects CRMs, stores and reporting.
Builds the sites and runs the SEO on them, so technical fixes ship without waiting on a separate developer. Custom plugins, WooCommerce and Core Web Vitals.
Runs Google and Meta accounts across local service, B2B and ecommerce. Fixes conversion tracking before touching budget, every time.
Builds the content systems and short form video, manages communities, and produces the creative the paid team tests and scales.
Six habits that decide how the work goes
Less a values page, more a description of what actually happens on an account.
Scope before spend
Every engagement starts with a written scope and a fixed price. Nothing begins on a verbal maybe, and nothing gets added to an invoice you did not approve.
Fix before scale
Tracking, indexing and speed get fixed before budget or content goes up. Scaling on broken data is the fastest way to waste a month.
Bad news early
If a number moves the wrong way, it is in the next report with an explanation. You should never learn about a problem from your own dashboard.
No claims we cannot prove
No invented testimonials, no borrowed badges, no guaranteed rankings. Every number on this site links to the account it came from.
Build it if it needs building
When a plugin nearly fits, we build the thing that actually fits. Most of our clients run on tools written for their own process.
Earn the next month
Everything runs month to month. If the work stops paying back, leaving should be easy, and everything we built stays yours.
We are not right for everyone
Telling you now costs us a deal. Telling you in month four costs you a quarter.
We work well together when
- You have a real product or service and enough margin per customer to make marketing pay back.
- Someone can answer the enquiries once they start arriving.
- You want to be told what is not working, not just what is.
- You can commit to three to six months of steady work rather than one burst.
We are the wrong choice when
- You need guaranteed number one rankings, or need them by next week.
- You are choosing purely on price rather than on return.
- You want activity reported as a result: posts published, links built, hours logged.
- The plan will sit unread once we deliver it.
Everything we build stays yours
Some agencies keep the site on their hosting, the ads in their account and the analytics in their name, so leaving means starting over. We set everything up in your name from day one, and hand over documentation with it.
- The website code, hosting and admin access
- The ad accounts and their full history
- Analytics and Search Console in your name
- Content and creative everything we produce
- Custom plugins built for your process
- The audit and plan even if you never hire us
Start with an audit, not a pitch
Send your site and a specialist reviews it by hand. You get a written breakdown of what is holding you back and what we would fix first, within 48 hours.
- Written by the specialist who would do the work
- No sales call needed, and none will be forced on you
- Yours to keep and act on, with us or without us
Request your free audit
Takes about 30 seconds. We reply by email within one business day.
Request received
Thanks. A specialist has your request and will reply within one business day.
How big is the team?
Four specialists, and that is deliberate. It means no juniors learning on your account and no account manager relaying messages, but it also means we take on a limited number of clients at a time.
Where are you based and who do you work with?
We work remotely and serve clients across the United States, the United Kingdom, Germany and Australia. Communication is by email and message, with calls when you want one.
What time zone do you work in, and how fast do you reply?
We reply within one business day, and usually much sooner. Because we are a few hours ahead of most of our clients, work often lands before your morning.
Do you outsource any of the work?
No. The four people on this page do the work. If a project needs something outside our range, we say so rather than quietly subcontracting it.
How many clients have you worked with?
More than forty, across web development, SEO, paid media and automation. The case studies on our portfolio page are a sample, each with the account data behind it.
Do you sign long contracts?
No. Everything runs month to month. If the work stops paying back, you can stop, and everything we built stays in your name.
What does it cost to work with you?
It depends on the service and the state of your site or account. You get an exact figure in writing before anything starts. The services page explains what moves the price.
See what we would do for your business
A written audit and plan within 48 hours, from the specialist who would run the work. No call required, and it is yours to keep either way.
