SEO for contractors who lose jobs to the other two bids
Remodel buyers research for weeks and then call three companies. The work is being in that shortlist and then being the one that looks safest to hire.
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Built by project type Kitchens, bathrooms, basements and extensions each get their own section and their own cost content.
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Project pages that persuade The constraint, the decisions, the work in progress and the result, not twenty photos in a grid.
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Referrals protected When a referral looks you up, what they find decides whether they still call.
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Why contractor websites lose the bid early
Usually before anyone picks up the phone.
What a homeowner types before they call a contractor
Three stages, three completely different pages, and most contractor sites only answer the last one.
How a remodel client actually decides
Weeks, sometimes months, and nearly all of it happens before you hear from them.
When contractor enquiries actually arrive
Work behind this approach
WooCommerce Online Store
Ecommerce SEO, indexing control and content funnels
Health & Wellness Brand
Topical authority, E-E-A-T and AEO in a YMYL nicheNot getting called for the bigger projects?
Send your site and the job type you want more of. We will show you who is ranking for it and what they have that you do not.
Who works on contractor sites
Anees Akram
Anees works with trade and construction clients where the lead is worth thousands and the decision takes months. His first question is always which project types actually make money for you, because there is no point ranking for the work you take on to fill gaps.
Nobody books a kitchen remodel from a map pack
The emergency playbook that works for a plumber is wrong for you. A homeowner planning an extension spends weeks looking at ideas, then works out whether it is feasible, then decides who to ask for a price, and only then do three of you get a call. A site built to catch one urgent search misses the whole first half of that, which is where the homeowner decides what the project even is.
Your project pages are the money pages
Not the services list. A project page that shows the before, explains what the client wanted, names the constraint you had to work around, shows the work in progress and ends with the finished room is the single most persuasive page on a contractor website. Most contractor sites have a gallery instead: twenty photographs with no story, which proves you own a camera and nothing else.
SEO also protects the referrals you already have
This is the part contractors underrate. A referral does not call you; they look you up first. If your site is thin, your reviews are three years old and a competitor with the same name ranks above you, the warm lead cools on the way. A fair share of what search visibility does for a contractor is stop you losing work you had already won.
Build the site around project types, not service verbs
Kitchens, bathrooms, basements, extensions, whole house. Each gets its own section with its own cost content, its own projects and its own questions, because a homeowner searching about a basement conversion has nothing in common with one pricing a loft. A single page called Our Services covering all of it ranks for none of it.
Permits, licences and the boring stuff win jobs
Content explaining what needs a permit in your area, what an inspection actually checks, how a change order works and what a draw schedule means does two things at once. It is exactly what a nervous homeowner is searching before they commit six figures, and it is the clearest possible signal that you run a real business rather than a van and a website.
Referrals are exactly why it is worth it. Almost nobody acts on a recommendation without looking you up first, and what they find is either reassuring or the reason they call the other name they were given.
Yes. They are different searches, different budgets and often different customers. One combined services page competes with nothing and helps nobody choose.
Ranges with the reasons behind them do the opposite. They filter out people whose budget was never realistic and they start the conversation with someone who already accepts roughly what the work costs.
Expect movement in three to six months on project type and cost pages, longer in a large city. The upside is that one signed project usually covers a year of the work.
What the client wanted, what made it difficult, what you decided and why, photographs during the build as well as after, the rough timescale, and the area it was in.
Keep them while the organic side is being built, then look honestly at what each source costs per signed job. Most contractors find the paid leads are shared with three competitors and the organic ones are not.
See what homeowners find before they call
Send your site and the project types you want more of. We will search the way a homeowner in your area does and show you exactly where you appear.
- Where you rank for each project type you want
- What your competitors publish that you do not
- The two or three pages worth building first
What happens next
- 1You send your site and your best project types.
- 2We search your area the way a homeowner would.
- 3Your review lands within three working days.
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Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
