Health and Wellness Brand SEO: 2.41M Impressions in 6 Months
Topical authority, E-E-A-T and AEO in a YMYL niche
2.41M impressionsClicks (Search Console)
The challenge
The site had almost no organic visibility: no rankings worth counting and no traffic coming from search. Health is a YMYL niche, so content had to meet a higher trust standard from the start.
What we did
- Technical audit and fixes for crawling, indexing and Core Web Vitals.
- Keyword research built around topical authority instead of single terms, and on page work covering content, meta data, internal linking and schema.
- Content written to hold up against E-E-A-T, local optimisation for the target areas, and AEO work so the brand appears in AI answers as well as blue links.
- A steady link building campaign, tracked in Search Console, GA and Semrush throughout.
The outcome
After six months: 12K clicks and 2.41M impressions in Search Console, average position 24.6 at a 0.5% CTR. Semrush shows 3K organic traffic (up 14%) across 1.2K keywords, an authority score of 11, and 643 backlinks from 249 referring domains.
Project notes
The honest read. Position 24.6 is page three. The foundation is built and the impressions are there, but most of those 2.41M impressions are not clicking yet. Moving these pages from page three to page one is where traffic multiplies, and that is the next six months of work.
In health and wellness? Send us your URL and we will tell you where your site stands today and what it would take to move it.
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