Industrial Supplier Google Ads: 896% ROAS in 30 Days

The challenge

• Industrial and B2B searches are expensive because the buying audience is small and competitors bid hard, so wasted spend costs more than it does in consumer accounts.
• The account needed to reach commercial buyers rather than researchers, students and price checkers, and it needed tracking good enough to prove which spend produced revenue.

What we did

• Campaigns were rebuilt around conversion goals rather than traffic, so bidding optimised for revenue instead of clicks.
• Keywords were narrowed to commercial intent terms and low performing traffic sources were cut rather than left to run. Ad copy was tested in multiple variations until the converting message was clear.
• Budget moved toward profitable segments and away from the rest, with the search terms report reviewed daily rather than monthly.

The outcome

$13,500 in conversion value from $1,510 in ad spend over 30 days, an 896% return on ad spend at a 17.91% conversion rate.

Project notes