Meta Ads
Language Institute Meta Ads: 4,300+ Enrolment Conversations at Under $0.10
Messaging campaigns for enrolment enquiries
Language Training Institute Language Training Two campaigns
4,300+ chatsCampaign one
4,300+ chats
Headline result
2,100+ conversations
Campaign one
2,200+ conversations
Campaign two
$0.07 to $0.10
Cost per conversation
01
The challenge
The client needed enrolment enquiries, not brand awareness. In education, lead forms fill up fast with people who never respond, so the goal was conversations with prospective students who would actually reply.
02
What we did
- Campaigns ran for messaging conversations rather than link clicks or form fills, so ads reached people willing to open a chat.
- Targeting was built on language learning and education interests instead of broad demographics.
- Creatives were written to prompt a specific question rather than a general enquiry, which raises reply rates, and budget scaled onto the ad sets that held their cost per conversation as volume grew.
03
The outcome
More than 2,100 conversations from one campaign and more than 2,200 from a second, over 4,300 in total, at $0.07 to $0.10 per conversation.
04
Project notes
What it means. At under a dime per conversation, starting a discussion with a prospective student costs almost nothing. The team can afford to talk to everyone, and the work moves from finding leads to converting them.
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