Social
DTC Apparel Brand: 4K to 19K Instagram Followers in 90 Days
Organic content, paid social and influencer seeding
US Streetwear Brand Fashion Ecommerce First 90 days
4K to 19KBlended ROAS
4K to 19K
Headline result
1.6x to 3.9x
Blended ROAS
Up ~180% MoM
Social revenue by month 3
40+
UGC pieces created
01
The challenge
- A US direct to consumer streetwear brand with a strong product and a flat social presence. Posting was inconsistent, there was no content system, and ad spend was not converting.
- The account was stuck around 4,000 followers and the brand relied almost entirely on word of mouth.
02
What we did
- A 30 day content calendar built around three repeatable formats: product drops, UGC and behind the scenes.
- Short form video shot and edited for Reels and TikTok.
- A full funnel Meta ad structure with prospecting, retargeting and a catalog sales campaign.
- Product seeded to 12 micro influencers in the brand's niche for authentic UGC.
03
The outcome
Instagram following grew from about 4,000 to about 19,000 in the first 90 days. Blended ROAS improved from 1.6x to 3.9x, social attributed revenue was up about 180% month over month by month three, and the seeding campaign produced more than 40 reusable UGC pieces.
For the first time our content actually looks like a brand, and the ads finally pay for themselves.
Client, US streetwear brand
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