LinkedIn Content for a B2B Founder: 5 Retainer Clients From Inbound
LinkedIn personal brand and ghostwriting
5 new retainersAverage post impressions
The challenge
The founder knew the space well but posted rarely, had low engagement and got zero inbound. All new business came from cold outreach, which was slow and draining.
What we did
- Four content pillars tied to the problems ideal clients search for late at night.
- Three ghostwritten posts a week in the founder's own voice, built from short voice notes.
- Posts structured to end in soft conversation starters rather than sales pitches, and tracking on which topics drove profile visits and DMs so the winners got more airtime.
The outcome
Over six months average post impressions grew about 6x, more than 30 qualified inbound conversations started in DMs and comments, and five new retainer clients closed directly from LinkedIn content.
I stopped chasing leads and started fielding them.
Client, B2B SaaS consultancy founder
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