Med Spa Social Ads: 220+ Consultation Requests and Fuller Weekdays
Lead generation ads and local content
220+ consultsCost per booked consult
The challenge
The spa was busy on weekends and quiet midweek, and the booking calendar was hard to fill in advance. Previous boosted posts brought likes but no appointments.
What we did
- Boosted posts were replaced with a proper lead generation campaign built on an offer and an instant form.
- A simple content mix of before and after results, staff introductions and treatment education.
- Location targeted ads with a first visit offer to fill weekday slots, and a lead follow up flow so no enquiry went cold.
The outcome
In the first four months cost per booked consultation dropped by about 55%, the locations received more than 220 new consultation requests, and the weekday appointment fill rate rose from about 40% to about 75%. The front desk now has a repeatable ad system it can top up on demand.
We went from posting and hoping to actually knowing where next week's clients are coming from.
Client, multi location med spa
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