Marketing automation that gives you your week back
We map how leads, orders and reports move through your business, then connect your tools so the repetitive work runs on its own. Strategy and build from one team.
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Workflow first, tools second We map the process before choosing or connecting any software.
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Built around your stack CRM, store, spreadsheets, email and booking tools connected, not replaced.
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Hours saved you can measure Every automation is scoped against the time and errors it removes.
Get your free automation review
Tell us what eats your team's time. We reply with what can be automated and how, within 48 hours.
Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
Where growing businesses lose time and leads
Manual work grows with your business, until something breaks.
What our automation and consulting includes
From a single workflow fix to a connected operations system.
Growth and process consulting
We map your lead, sales and operations workflows and find the bottlenecks worth fixing first.
CRM setup and automation
One pipeline for every lead source, with instant replies and multi step follow up sequences.
Ecommerce order automation
Store, inventory, shipping and email connected, with packing lists, status updates and stock alerts.
Automated reporting
Scheduled data pipelines, branded client reports and live dashboards.
Custom scripts and integrations
Google Apps Script, API connections and custom tools when standard connectors fall short.
Documentation and handover
Every workflow documented, so your business never depends on one person knowing the process.
Not sure what is worth automating?
Describe your weekly admin. We will tell you which tasks will pay back fastest.
How an automation project runs
Map, prioritise, build and document. No black box.
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1
Workflow mapping
We document how leads, orders or reports move through your business today and where time is lost.
Week 1 -
2
Prioritise and scope
Automations ranked by hours saved and errors removed, with a written scope and price.
Week 2 -
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Build and test
Workflows built and tested on real data, with a parallel run before switching over.
Build phase -
4
Document and support
Every automation documented, your team trained, and monitoring in place.
Launch and after
Your first 90 days of automation
Quick wins early, then the bigger workflows once the map is clear.
Map
- Current workflows documented
- Bottlenecks and error points found
- Roadmap ranked by payback
- First quick win built
Build
- Core automations built
- CRM or store integrations connected
- Parallel testing on live data
- Team walkthroughs
Refine
- Edge cases fixed
- Reporting and dashboards added
- Documentation completed
- Hours saved measured
A real automation result, start to finish
How a growing online store saved 15 hours of admin every week.
Ecommerce Order Automation: 15 Hours of Admin Saved Every Week
About 15 hours of manual admin saved every week, order entry errors down by about 90%, and "where is my order?" emails cut roughly in half. Operations no longer depend on one person knowing the process.
- We mapped the full order to fulfilment workflow and found the manual bottlenecks.
- Automations now connect the store, the inventory sheet, shipping and email.
“The stuff that used to eat our mornings now just happens in the background.”
Client, home and lifestyle online store
More automation results
Regional Home Services Company
CRM pipeline, instant replies and online booking“Every lead now gets answered fast and followed up automatically. Nothing falls through.”
Small Marketing Agency
Data pipeline and branded client reports“Reporting went from a dreaded monthly chore to something we barely think about.”
Your strategy lead, not an account manager
Anees Akram
Anees leads strategy at HAxel Digital and oversees consulting and automation work. He scopes every engagement, sets the direction for each client account, and designs the automations that connect CRMs, stores, spreadsheets and reporting tools. Recent projects include an order workflow that saves an online store 15 hours a week, a lead system that cut response times to under five minutes, and a reporting pipeline that took monthly reports from eight hours to thirty minutes.
Automate the busywork. Keep people on the work that matters.
Numbers from automation projects in our portfolio.
How we approach automation differently
How much does marketing automation cost?
Most projects are scoped at a fixed price. These factors shape the number.
What you can count on
You get a fixed scope and price in writing before we build anything. We rank automations by payback, so if something will not save you real time or money, we will say so.
Ready to stop doing it by hand?
Free written automation review within 48 hours. No sales call needed.
What marketing automation and consulting include
Most growing businesses do not need more software. They need the tools they already pay for to talk to each other. Our marketing automation services start with consulting: mapping how leads, orders and reports move through the business, and where people are doing work a system could do. Then we build and document the automations, whether that is CRM follow up, ecommerce order workflows, or scheduled reporting.
Which workflows to automate first
The best first automation is usually the one closest to revenue or the one that eats the most hours. Lead response is a common winner, because enquiries go cold within minutes. For a regional home services company, consolidating every lead source into one CRM pipeline with instant replies cut response time from hours to under five minutes and lifted lead to booked job conversion by about 35%.
CRM setup and lead follow up
A CRM only helps when every lead lands in it automatically. We connect forms, calls, chat and social enquiries into one pipeline, add instant acknowledgements and multi step follow up sequences, and wire up online booking so qualified leads can schedule themselves. A simple dashboard then shows pipeline value and response times without anyone building a report.
Ecommerce order and inventory automation
As order volume grows, copying data between a store, a spreadsheet, a shipping tool and email becomes a full time job and a source of mistakes. Connecting those systems, generating packing lists and status emails automatically, and adding low stock alerts saved one home and lifestyle store about 15 hours a week and cut order entry errors by about 90%.
Automated reporting and dashboards
Manual reports are slow, error prone and usually built by the most expensive people on the team. A scheduled pipeline that pulls data from each platform and generates branded reports took one marketing agency from about eight hours of monthly reporting to under thirty minutes, with a live dashboard clients can check any time.
Custom scripts when standard connectors fall short
Off the shelf automation tools cover common paths well. When a workflow needs logic they cannot express, or a platform has no connector, we write it: Google Apps Script for Sheets and Workspace, API integrations, and small custom tools inside WordPress where that is the natural home for the data.
Documentation, monitoring and handover
An automation nobody understands is a risk, not an asset. Every workflow we build is documented with what it does, what triggers it and what to check if it stops. Your team gets a walkthrough, and monitoring flags failures rather than letting them go unnoticed until a customer complains.
How to choose an automation partner
- Look for someone who maps the process before building anything
- Ask how automations will be documented and monitored
- Prefer connecting the tools you already use over replacing them
- Ask for the expected hours saved before you approve a build
How much does marketing automation cost?
Most automation projects are quoted as a fixed price against a defined workflow, so you know the cost before any building starts. The two things that move the number are how many systems have to be connected and whether standard connectors can handle the logic or custom scripting is needed. Ongoing support is optional and priced separately.
We rank every proposed automation by the hours it saves, so the payback is visible in the proposal rather than assumed.
Who automation works best for
Automation pays off when a task is repetitive, has clear rules and happens often. Lead follow up, order processing and reporting almost always qualify. If a process changes every week or depends on human judgement at each step, mapping and simplifying it first will help more than automating it.
Automation and consulting FAQ
What business owners ask before automating their workflows.
Message UsMarketing automation uses software to handle repetitive tasks like replying to new leads, sending follow ups, updating a CRM and producing reports, so they happen instantly and consistently without anyone doing them by hand.
Lead capture and follow up, CRM updates, booking, order processing, inventory alerts, customer status emails and reporting are the most common. We start with whatever costs your team the most time.
Common CRMs, WooCommerce and other store platforms, Google Sheets and Apps Script, email platforms, booking tools and APIs. We connect what you already use before suggesting anything new.
It depends on your volume. One online store saved about 15 hours a week, and one agency cut monthly reporting from about 8 hours to under 30 minutes.
If you already know which task to automate, we can scope the build directly. If you are not sure where time is being lost, a workflow mapping session first makes sure the build fixes the right problem.
Every workflow is documented and monitored, and issues are fixed quickly. Monthly support can be added so changes and new automations are handled for you.
Find out what your team should stop doing by hand
Describe your workflows and a specialist reviews them personally. Written review within 48 hours, no call required.
- The tasks costing your team the most time
- Which of them can be automated with tools you already use
- A prioritised plan ranked by hours saved
What happens next
- 1You send the form. It takes about a minute.
- 2We map your workflow and the tools involved.
- 3Your written review and plan arrives by email.
Get your free automation review
Reviewed by a specialist, delivered within 48 hours.
Request received!
Thanks! We have your request. Check your inbox within 48 hours for your written proposal. Nothing else needed from you.
