Veterans Claims Website: 14x Daily Organic Clicks in 90 Days

The challenge

• A veterans disability claims site with a working domain but almost no organic pull. It opened the period at roughly 20 clicks a day. Content existed in places, but nothing held it together, there was no depth in any single topic, and nothing ranked above page two.
• Veterans claims content is YMYL territory, so Google applies a higher trust bar, and the results were already held by government sites and long established law firms.

What we did

• Architecture before content. The site was mapped into silos before anything new was published: state pages, condition specific claim guides, TDIU, PACT Act, C and P exams and secondary conditions. Each silo got a hub page with supporting articles linking up into it.
• Complete coverage, one silo at a time. Content went out in planned batches, finishing each silo before starting the next.
• E-E-A-T built into the templates. Author attribution, sourcing to official VA material and review information were part of the page structure from day one.
• Technical work covered clean URLs, correct schema, fast templates and crawl control so thin archives stopped eating crawl budget. Multi step claim forms with automated PDF generation meant a veteran arriving from search could start a claim on the site. Link outreach ran in parallel from the first month.

The outcome

9.73K clicks and 914K impressions in Google Search Console across 90 days, at an average position of 9.4. On 2 September the site recorded 283 clicks and 20,936 impressions in a single day, against roughly 20 clicks a day at the start. That is close to a 14x increase in daily organic traffic, and the curve was still climbing at the end of the window.

Project notes