My Website Traffic Dropped: A Diagnostic Checklist
Before you diagnose a traffic drop, prove it happened. A good share of them are measurement faults, and a growing share are clicks disappearing while rankings hold perfectly steady.
Before you diagnose a traffic drop, prove it happened. A good share of them are measurement faults, and a growing share are clicks disappearing while rankings hold perfectly steady.
Fifteen causes is the easy part. The useful part is the order you check them in, because not indexed, indexed but invisible, and ranking but not clicked are three different problems with three different fixes.
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